Blockchain: Is it hype?  95

Smart Contract

Media & Entertainment Architecture

Customer Systems

To sell creative

goods

Media company 1

Regulatory/Government

Node

Customer Node

Regulatory/Government

Systems

Regulator

Proof of work or Proof of stake or proof of Authority

Artist gets paid ethically

Customer

Wallet

Visibility to check

end to end journey

of the

media/entertainment

product

Customer

Artist

Hybrid Blockchain

Media Company 2

Retailer 1

Retailer 2

Customer

App

Distributed Ledger

Artist Wallet

Customer Node

A

E

D

C

B

F

G

Figure 3.5  Media and entertainment blockchain architecture.